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SilverLining Partners proudly announces 3 new executive team members to assist SLP in its RFID/UID initiative. John Cumberton, Don Lawson and Tim Kennedy will provide assistance in various capacities to ensure professional design, timely delivery and total client satisfaction.

SilverLining Partners and RFID Processes LLC have completed a joint agreement to offer a full suite of RFID and UID engineering and process services to large corporations and their small – medium manufacturing suppliers to meet compliance standards for DoD and/or the Enterprise. RFID Processes is a Veteran Owned business located in Norwalk, CT. Vermont Technology Group will also join the team to provide database and programming services .

SilverLining Partners has joined General Physics Corp as a Seaport E subcontractor effective January 2006. Silverlining will support GP in various multimedia, CBT tasks for the Navy.

Dedicated. The largest IT Service Company in Connecticut has engaged John Pugliese to provide sales channel management in 2006. This is a follow-on to an extensive sales and marketing SLP audit completed in early 2005.

SilverLining participated in two conference/exhibits in November 2005. In Tennessee, SLP participated in AFSMI World Conference. In Rhode Island, SLP participated in the Disabled Veteran Business Forum and display at the Naval Station Newport.

SilverLining Partners completed in November 2005 “sales force performance benchmarking" for a new product launch for a leading east coast pharmaceutical company. SLP was also the Project Manager to bridge the data application group and sales management.

SilverLining Partners has delivered 4 SCORM 1.2 ICW courses to EG&G, completing the total project in July 2005. The effort was for Submarine On-Board Training (SOBT) in Groton, CT.

Tom Bednarczyk was re-appointed by the Administrator of the SBA, to its Advisory Committee on Veteran Business Affairs.  He serves as the Vice Chairman. The Committee is an independent source of advice and policy recommendations on veteran’s business issues to Congress and the President. 

• Case Study

SALES AND MARKETING

MARKETING

It is critical to recognize there are fundamental differences between marketing products vs. services. Those differences require special marketing approaches not found in generalized marcom agencies that normally focus on the tangible product sale proposition. Sure you can find an agency that sells intangibles such as insurance but how will they integrate technology concepts they don't understand?

For companies who must provide a technical service delivery capability to ensure success in selling its products, the development, implementation and ongoing management of a strong service marketing program is crucial. Lacking one can only lead to constrained growth, lost opportunities, increasing costs and negative client relationships. SilverLining Partners has the core competency to develop and deliver professional, tactical service marketing programs packaged to meet your overall corporate service strategy. SilverLining's capabilities embrace the 6P's of service marketing:

• Product - Definition, Packaging, Lines
• Place - Channels, Partners, Exposure
• Price - Value, Cost Plus, Competitive, Levels
• Promotion - Advertising, Web, Deliverables, RFP Response
• People - Motivation, Training, Communicating
• Process - Flow, Customer Involvement, Standardization

Here are some of the ways we can help you in your tactical marketing program:

• Market Segmenting, Targeting and Development
• New Services Creation
• Pricing for Value and Profit
• Creating Market Awareness and Preference
• Reacting to Competition
• Leveraging Sales Channels
• Creating and Sustaining Customer Loyalty

SERVICE SELLING

Your investment in your sales team is an expensive one. They are highly seasoned industry experts; capable of delivering your hardware's complex technical and design specifications.

However, research continuously has shown that even the most competent product sales person is not necessarily “master of the service” sale. Why? Here are a few reasons:

Other ways SilverLining can help your bottom line by:

• Training – Educate your sales force on the techniques to make (and then expand) a service sale to gain a long term customer; or

• Outsourcing - Supplement your sales team with seasoned service experts who can professionally present your delivery capability and support portfolio to your customers, enhancing the image of total solution selling or;

• INTEGRATED COMMUNICATIONS: As marketing professionals, we can carry out measurable, targeted activities including the development and implementation of “to market” programs designed to ensure success in selling our client products/services. Other services we provide include creative development, direct marketing, internal employee & external client communications, branding, advertising and printed collateral or;

• MEDIA & WEB SOLUTIONS : A team of talented designers, specialists and developers have extensive experience in design, graphics, video and audio. Our experience includes web design, electronic newsletters, email campaigns and interactive CD ROM media or;

• SOLUTIONS MANAGEMENT: We can provide, from original concepts to on-site delivery, portfolio management, pricing analysis and “go-to-market” strategies to meet your client expectations. From single events to total turnkey, we have a fresh vision, effective round-table idea mentoring and proven methodologies.

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