SilverLining Partners proudly announces 3 new executive team members to assist SLP in its RFID/UID initiative. John Cumberton, Don Lawson and Tim Kennedy will provide assistance in various capacities to ensure professional design, timely delivery and total client satisfaction.

SilverLining Partners and RFID Processes LLC have completed a joint agreement to offer a full suite of RFID and UID engineering and process services to large corporations and their small – medium manufacturing suppliers to meet compliance standards for DoD and/or the Enterprise. RFID Processes is a Veteran Owned business located in Norwalk, CT. Vermont Technology Group will also join the team to provide database and programming services .

SilverLining Partners has joined General Physics Corp as a Seaport E subcontractor effective January 2006. Silverlining will support GP in various multimedia, CBT tasks for the Navy.

Dedicated. The largest IT Service Company in Connecticut has engaged John Pugliese to provide sales channel management in 2006. This is a follow-on to an extensive sales and marketing SLP audit completed in early 2005.

SilverLining participated in two conference/exhibits in November 2005. In Tennessee, SLP participated in AFSMI World Conference. In Rhode Island, SLP participated in the Disabled Veteran Business Forum and display at the Naval Station Newport.

SilverLining Partners completed in November 2005 “sales force performance benchmarking" for a new product launch for a leading east coast pharmaceutical company. SLP was also the Project Manager to bridge the data application group and sales management.

SilverLining Partners has delivered 4 SCORM 1.2 ICW courses to EG&G, completing the total project in July 2005. The effort was for Submarine On-Board Training (SOBT) in Groton, CT.

Tom Bednarczyk was re-appointed by the Administrator of the SBA, to its Advisory Committee on Veteran Business Affairs.  He serves as the Vice Chairman. The Committee is an independent source of advice and policy recommendations on veteran’s business issues to Congress and the President. 

MARKETING AND SALES

With the convergence of technology and business strategy, SilverLining’s newest growth area is our business auditing practice. Currently, our analysis work is focused on a company’s selling and marketing Our analysis can include: growth trends, understanding current channels to market, assessing factors influencing the development of the market, internal business review, aligning marketing in support of a changing business strategy or identifying customer segment opportunities. Four critical areas that SilverLining can support in your marketing and sales examination efforts are:

• MARKET POSITION ANALYSIS: This audit examines customer’s perceptions of the product or service versus competitors. Objective feedback about the services offered and the company in general from customers and other players in the market is analyzed and issues and opportunities are defined.

• SALES ANALYSIS: This review focuses on a company’s service sales strategy and tactics and provides insight into how effectively the company’s message is carried into the marketplace. It includes an analysis of the company’s sales strategy from their customers’ point of view and an analysis of the methods currently being used to communicate the company’s competitive advantage to existing and potential customers.

• ANALYSIS AND MARKET PLANNING: SilverLining believes research as an important component in the overall marketing process that includes measuring the effectiveness of communications, quantifying the level of service delivery, segmenting the market or understanding your value proposition to the client, employee, partner or channel. We interview existing as well as potential clients for important feedback on your service delivery program. From the data collected, we provide strategic and market options that are tailored to your core competency.

• TECHNOLOGY INTEGRATION: The fastest growing segment of technology is wireless and sales and marketing are the key customers of the IT department in this arena. Deployment strategies, security, confidentiality and uptime are all concerns in “unleashing” the sales force. Our audit will examine the readiness of all organizations to provide and support a flexible and wireless workforce.